Platforms · Demand
Business Data
A 145-million-record business database that turns “the customers we want more of” into a list you can actually work.
The goal
Referral and repeat work is real revenue, but it's demand you don't control — and it doesn't preferentially bring you the work you actually want. When the audit finds a Demand gap, the usual reason is that the business can describe its ideal customer perfectly but has no way to reach them.
Business Data closes that: it's the owned source that takes the profile of who you already sell to and returns the businesses that match it.
What it does
It searches roughly 145 million B2B contacts by industry, location, and even the technology a business runs, then enriches and verifies the matches — real contacts, validated emails, scrubbed against do-not-contact.
The output isn't a report. It's a working list, pulled from a database you're using rather than renting, ready to hand to outreach.
What’s inside
~145M contacts
A large B2B database searchable by industry (SIC code), geography, and firmographics — the raw material for a targeted list.
Technology targeting
Filter by the tools a business runs (tech-stack enrichment), so you reach the ones that actually fit what you sell.
Contact enrichment
People-level enrichment fills in the names and roles behind a company, so outreach reaches a person, not an inbox.
Validated and clean
Email validation and do-not-contact scrubbing before anything goes out, so deliverability and compliance are handled up front.
Straight into the workflow
Matched, verified records flow into the CRM and outreach — the list doesn't sit in a spreadsheet, it gets worked.
How it deploys
You don't buy a data seat and learn a search tool. You describe the customer you want more of; the list comes back built, verified, and loaded where it needs to be.
Because the database is owned, not licensed per-record, the economics of building a real targeted list are different — and the list integrates directly with the outreach solutions rather than exporting to yet another system.
Where it fits your audit
This is the front of the Demand fix: when the audit says you can name your ideal customer but reach them through no channel, the 145M becomes the list behind the channel.
It's paired with an outreach solution — a list nobody works is just a number. And it's not proposed when a business is purely local or already controls its own lead flow.
Works alongside
Whether Business Data fits your business comes out of the audit, not a sales call. It only shows up in your plan if it closes a gap you actually have.
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