Where your business is losing money.
A free audit that scores four parts of your business against your own numbers, and shows the arithmetic. Twelve questions to start.
Take the assessment4
sections scored, every audit
One thing first
Every report names a single place to start. Not a wish list.
12
questions each. A few minutes.
Your numbers
Every figure is yours, or shown with the arithmetic.
You can feel the leak. You just don’t have the number.
Any business that’s been open a while knows roughly where it loses money — the calls that ring out, the quote nobody followed up, the busy stretch that felt like chaos. What’s missing isn’t effort. It’s a figure on any of it, and you can’t fix what nothing counts.
Demand you don’t control
Referrals are real revenue, but they bring whatever walks in — not the work you’d actually take more of.
Work that arrives and leaves
A call missed at 5pm never shows up on a report. It just quietly doesn’t become a job.
Choices made on feel
If pulling your close rate takes an afternoon, you’re pricing and planning on instinct instead of on what’s true.
Four sections, scored.
Every figure is either yours or shown with the arithmetic. Where a number can’t be honestly derived, the report says so.
Illustrative scores. The colours are the report’s own — red where money is actively leaving, amber where it’s survivable, green where we tell you to leave it alone.
Read a full sample auditTwelve questions, then arithmetic.
An assessment, not a sales call. You answer twelve questions about how work reaches you, what happens to it, how it gets done, and what you can measure. A person reads those against what’s public about your business and writes you a scored report.
Four sections, scored
Demand, response, operations, admin — each with a number and the math behind it, so you can check every figure.
One thing first
The report names a single place to start, not a list — the gap where the money is leaving on a known schedule.
Where the AI earns its place
It cross-references your answers with what’s public and does the arithmetic across four areas at a scale nobody sits down to do by hand. Not a chatbot, not a dashboard you’ll never open.
What we couldn’t see
Every report ends with what we checked and couldn’t judge. The honest limit is part of the deliverable.
How the audit works.
You don’t have to book a call to see anything. Answer twelve questions and a scored report comes back. A person reads it before it goes out — nothing is sent automatically. What you do about it is a conversation, usually a call.
Take the assessment
12 questions, three per section. Anyone on your team can take it, answering for their own job.
We look
Your answers, plus what’s publicly visible about your business.
Someone reads it
We check the report before you see it. No report leaves here without a person approving it.
You get the audit
Four sections scored, with the arithmetic shown, and one thing to do first. Then we walk through it together, if it’s worth doing.
Different jobs see different things.
The person who answers the phone knows what happens to a call at ten to five. The bookkeeper knows what an hour actually costs. The owner knows neither of those as well as they think, and knows a dozen things the other two don’t. So each of you gets the twelve questions your job can actually answer.
Then the useful part. If you tell us invoices go out on completion and your bookkeeper tells us they go out weekly in a batch, that gap is worth more than either answer on its own — and it is not a thing you can find by asking one person, because both of them believe what they told you.
One person is enough. You still get a complete, scored report from a single set of answers — the rest of your team is an option, not a requirement.
Five areas.
It ends in a report, not a pitch.
One section usually scores well enough that the honest answer is to leave it alone — even where we could sell you a fix. The audit tells you where the money actually is, and sometimes that’s nowhere near us. We’d rather say that than take the work. If we do end up on a call about it, it’s because you asked — the report stands on its own, and you owe nothing for it either way.