Straight answers.

There isn’t one on the audit. It’s the front end of the implementation work we do, so we’d rather show you where the money is leaking than pitch you blind. If we’re a fit to fix it, we’ll say so. If we’re not — or if you can already fix it yourself — we’ll say that too.

We use them to prepare your audit and send it back to the email address you give us. There’s no account to create and no third-party form service in the middle.

Three specific things: matching your profile against a database of about 145 million businesses, cross-referencing what’s public about you against what you told us, and doing the arithmetic across four areas at a scale nobody sits down to do by hand. It is not a chatbot, and the judgment — what to fix first, what to leave alone — is still ours.

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Every figure in your report is either yours — something you told us or we observed — or shown with the arithmetic so you can check it. Where a number can’t be honestly derived, the report says so instead of guessing. That’s the whole point: a score you can’t trace is one you shouldn’t trust, including ours.

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No. We describe outcomes — every call answered, every quote followed up — not the software behind them. Nobody needs a new system to feel current, and if we ever suggest one, ask us why. Naming the tools you already run is us promising not to replace them.

The assessment is twelve questions and a few minutes. Then a person here reads what comes back and writes the report — it is not generated and fired off the moment you hit send, and nothing reaches you without someone approving it. That means it takes as long as it takes; we would rather be slow than send you a number we haven’t checked.

The report itself arrives by email — four sections scored, the arithmetic shown, one thing to do first. Most of what happens after that happens face to face or on a call, because the useful part is usually the conversation about which gap you actually want to close first. If you want to act on it, that’s a conversation, not a contract you sign before you’ve seen anything.

Yes, and it is the single most useful thing you can do with it. We ask what you do there before the questions start, and give you the twelve your job can actually answer — the person on the phones is asked about the phones, whoever does the invoicing is asked about invoicing. Nobody is asked to guess at someone else’s numbers.

When you finish, you get a link to pass on. Everyone’s answers group under your company, and we read them against each other. Where two of you answer the same question differently — one says quotes go out same day, the other says it’s more like three — that disagreement is a finding, and it is not one you can get from a single response. One person is still enough for a complete report.

It’s built for local, service-type businesses — the kind where the phone ringing, the quote going out, and the job getting scheduled are most of the business. If that doesn’t describe you, the audit will be thinner, and we’ll tell you rather than pad it.

A small firm that would rather be believed than impressive. The posture — your numbers, not ours; one thing first; and telling you when to leave something alone — is the whole pitch.

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